The blog for online business-owning humans
who are ready to stick two fingers
up at lifeless copy
Your complete guide to digital products you can sell (and how to sell them)
With the rise (and romanticisation) of passive income and living the laptop life in Bali, launching a digital product can feel like the easy way to a heavy bank balance and a good work / life balance. That’s not true.
How to write a sales page that converts without hiring a copywriter
You don’t need to hire an expensive copywriter to write a sales page that actually converts.
How to Fireball your launches with a launch debrief
So many business owners skip this vital step of launching because they’re paralysed by the numbers. I’ll walk you through exactly how to increase your conversions (without doing a ton more work).
How to find your brand voice and inject personality into your launch copy
Find your brand voice and differentiate yourself from your competitors