3 Ways To Increase Your Course Sales (that isn’t your copy)
If you’re wondering “How do I increase my course sales?”, then this blog post is for you.
You’ve spent hours—maybe even months—creating your online course, pouring your expertise into it, and perfecting every lesson. But when launch day arrives, the sales aren’t what you expected. Sound familiar?
Here’s the hard truth: Even the best copy won’t save a bad offer. If your course isn’t selling, it’s not necessarily your messaging—it’s likely something deeper. As a launch strategist and copywriter, I’ve seen course creators make the same mistakes time and time again. And today, I’m revealing the top three reasons why your course might not be selling—and how to fix it.
1. Fix Your Offer First
This is the step most course creators skip, but it’s the most important one. You cannot “out-write” a bad offer. If your course doesn’t solve a problem your audience actually wants help with, it doesn’t matter how good your copy is or how much you spend on a copywriter….noone will buy it.
Even if your course has sold before, the audience may have changed or the offer itself may need upgrading. If your course isn’t selling—or if past students aren’t coming back for more—you need to reevaluate your offer.
Gone are the days when people would buy low-ticket courses, because they believed in inflated messaging. Unfortunately, this means that audiences are taking longer to buy and need more touchpoints before they’re willing to hand over their money.
One of the biggest mistakes I see? Course creators using their best student success story as the course promise—when in reality, only a small fraction of students achieve that result. If your marketing feels too good to be true or unrealistic, potential buyers will walk away.
Fix your offer, and your sales will follow. Need help? Download my free Fix Your Offer Checklist 👇
2. Focus on Your Audience’s Desired Status
When we talk about audience research, most marketers focus on pain points and goals. But that’s not enough. To truly connect with your audience, you need to understand the status they desire.
Every person wants to be seen a certain way. Whether it’s as a successful entrepreneur, a confident public speaker, or a fit and active person, we all have an identity we strive for. If your course helps people step into that identity, that’s what you need to highlight in your messaging.
For example, I worked with a client whose course helps people regain mobility as they age. Through research, we discovered that many of her ideal customers used to be active—they were runners, hikers, and gym-goers. Fitness wasn’t just about health for them; it was part of who they were. Losing that ability felt like losing a piece of themselves.
When we shifted her messaging to focus on helping people reclaim their active identity—rather than just preventing aches and pains—her course sales skyrocketed.
Tap into the identity shift your audience craves, and you’ll build trust faster than ever.
3. Let Your Personality Shine
The online course market is saturated. If your copy sounds like everyone else’s, you’ll blend into the background—and when that happens, people default to choosing based on price.
Your personality is your biggest differentiator. When you inject your unique style, humor, and quirks into your marketing, you become uncopiable. People connect with you on a personal level, making them more likely to buy your course over someone else’s—even if the content is similar.
My Inside-Out Method, which helps them bring out the best parts of their personality in their marketing. The goal? To make your copy sound as natural as your real-life conversations.
When you show up as you, you stop competing on price and start standing out for your value. And that’s how you build a loyal audience who buys from you again and again.
Conclusion: If your course isn’t selling, don’t jump straight to rewriting your copy. Instead, take a step back and evaluate:
✅ Is your offer truly irresistible to your audience?
✅ Are you speaking to the identity shift they desire?
✅ Does your marketing feel you?
these three things, and you’ll see a massive difference in your sales. And if you want a head start, grab my free Fix Your Offer Checklist [insert link].
What’s the biggest challenge you’ve faced with your course sales? Let’s chat in the comments!
