Attract clients and customers you actually like (& make biz more fun)
Get instant access to the Voice Your Values workbook to write copy that magnetises your ideal folks
Get instant access to Voice Your Values workbook👇
77% of consumers buy from brands that share their values—
so yell yours from the rooftops
Voicing your values is the fastest way to attract your ideal folks who think like you
Attracting your people will make business more fun:
✔ Reduce refund requests and customer service complaints
✔ Work with people who are on your wavelength
✔ Foster a greater sense of trust and connection with your customers (which surprise, surprise leads to more sales)
Get instant access to:
🔥 14 questions to work out what you truly believe in and uncover a way to differentiate yourself from your competitors
🔥 A simple exercise you can leverage to go even deeper in your copy
🔥 The tool to find aligned customers and clients by talking about what’s important to you
Get instant access to Voice Your Values workbook👇
You will also receive my weekly newsletter emails, including products and services I think you might like. You can unsubscribe any time- I’ve made it super easy for you. I will protect your details in accordance with my Privacy Policy.
Hi, I’m Nic
Say “Fuck, no” to sounding like your competitors and head bang to being you.
When you leverage your differentiators in your brand, you attract perfect-fit clients and grow your business easily.
I write high-converting launch copy for my clients, combining their unique voices (and personality) with messaging that causes their audience to flock to them.
500+ copywriters and business owners have learned my signature brand voice process including Copyhackers, Content Bistro, and The Copywriter Club.
You’ll find me reading thrillers, watching Judge Judy, or exploring the countryside.
Worked with & as seen on
You’re probably thinking… “What if I scare people away?”
Your right message will attract your ideal folk while repelling the people that will never buy from you anyway.
Talking about your values doesn’t need to be political (it can!). But it also means aligning what’s important to you—maybe that’s honesty, transparency, or being on time—and sticking to those as much as you can.
Get instant access to Voice Your Values workbook👇
You will also receive my weekly newsletter emails, including products and services I think you might like. You can unsubscribe any time- I’ve made it super easy for you. I will protect your details in accordance with my Privacy Policy.