Lemme flip everything you know about launches
I’m Nic, a legendary launch copywriter for course creators, and your go-to coach if you want to be bloody brilliant at launch copy yourself
AS FEATURED IN
Your launch copy is the most overrated part of your launch
You’ve made it to the big leagues, even thinking of hiring the likes of me to pour fuel on what you’ve built and deliver eye-popping ROI... while making launch stress vanish.
(We’ll dive into those juicy details in a moment.)
But first, let me spill a dirty little secret I’ve come to after racking up millions in launch sales for my clients…
Sure, conversion launch copy and optimised funnels are important – they’re the foundation of sales. Any decent launch copywriting services should handle that.
Have your best launch ever
Grab your FREE
Fix Your Fucking Offer checklist
But the underrated thing that’s like catnip for your customers?
It’s your offer.
The days of 2020, where course creators could rake in millions from mediocre products? Gone.
Sure, I can help you make money from that ‘meh’ offer of yours. But if you want to turn your buyers into raving fans who keep yelling “more”?
You need to sell them offers that actually solve their problems – no fluff, no wasted time. If you’re after bigger, better launches (and a business that’s still thriving 5-10 years from now), your offer can’t be an afterthought.
If you’re aiming for bigger and better launches (& a business that’s still going in 5-10 years), you must not compromise on your offer.
That’s where I swoop in. I help you craft a sellable offer and write copy to sound exactly like YOU and mirror your values, patching up those pesky launch strategy leaks and leveraging my expertise in conversion optimisation.
The launch copy results are in…
This offer optimisation shit works
A quick note for the uninitiated –
these launch stats are anything but average
$246,000
Launch revenue
For a $897 course.
6-figure launches are a reality on Team Nic
13.5%
Sales page
conversion rate
I took the average 1.5% conversion rate and 9x’d that shit
74%
Landing page
conversion rate
The average is 2-13%, depending on who you ask, so you do the math…
4.5%
Email conversion rate
Which meant a whopping 1,400+ sales for a new digital product
“Nicola helped us make $246,000 in a week!
She did so much research and digging through our course, interviewed previous buyers and those who didn't end up buying and provided so much incredible detail in the process that we were able to DOUBLE our sales goal for the launch and made $246,000 revenue in a week!
If you want someone to help you go the extra mile, Nicola's your girl!”
— JENNA RAINEY, BESTSELLING AUTHOR AND CREATOR
CAUTION
You’ll wish you’d found me sooner
But thank fuck you’re here now! Here’s how I can help you…
DFY LAUNCH COPY AND STRATEGY
I want you to do it for me
Offer optimisation, no-BS strategy and in-your-own-words launch copywriting
COURSES AND TEMPLATES
I wanna do it myself
Learn from a launch copywriter who’s actively leading successful launches
"If you want to work with a copywriter whose work you don't have to wonder about...Nic is your person.
You don't have to question if she'll help you nail your messaging or if she'll get your tone of voice. No headaches or hustle (or bleary eyes at 1am staring a screen when you can't figure out what to write) required. Easy, peasy, done.”
— CHELSEA WALLACE, THE LAUNCH COPY COACH
Not ready for
full-on action?
If you fancy a slower pace, dip your toe in with these free private podcasts.
Launch Lounge
A no-bullshit private podcast just for course creators in launch mode:
The real reasons launches fail today (and why most launch gurus aren’t talking about it)
How 2024’s launch game isn’t the same easy win as a few years ago
The insider strategies that are working now (ahem, sending the same emails to everyone on your list? Not enough.)
The perfect place to start if you’re ready to start seeing bigger and better launch results.
Brand Voice Bites
A private podcast answering the 6 most-asked questions about brand voice:
At what level of business can I start to market brand voice guides?
How to convince clients they need a guide?
How long does it take to learn brand voice?
Should brand voice change throughout the funnel?
Is my/my clients’ brand voice appropriate for my/their niche?
How to format brand voice guides?
Stop scrolling through FB groups – get the unGoogleable answers, with zero gatekeeping.
“Nic is the type of in-depth researcher, copywriter, and former journalist who asks the right questions, digs deep into a story, and can persuade a buyer to take action.
That’s why I hired her to work on one of my biggest launches recently. And she totally delivered.
Not only did Nic provide excellent service (aka she didn’t disappear in her copy cave), she wrote a personalized story that captured my brand voice perfectly.
With Nic on our team we were able to have our most successful membership launch, to date. Hire Nic. You’ll thank me later.”
— KIRA HUG, CO-FOUNDER OF THE COPYWRITER CLUB